What is the concept and function of cookie tin box packaging design

"What is the best cookie you have ever tasted?"

"A biscuit I have eaten, it is round, and it is full of honey and sweetness" This is a deep memory of my childhood,

   Handmade cookies are one of the most popular foods in the world. Although different cookies have their own characteristics, the methods are similar. When you get it on the shelf, what factors make you make a purchase decision, and do you pay attention to the design function of the cookie box.

   The packaging design of the hot-selling and exquisite cookie tin box is not only an artistic creation, but also a marketing activity product. The designer should design the cookie packaging box from a marketing perspective; in addition, the designer of Shang Zhimei proposed that the cookie packaging box design is simplified Seeking clarity, while exaggeration seeks prominence through change, the common point of both is to make some changes to the main image.

1) Packaging design of cookie tin box.

  The shape design of the biscuit packaging box is also called the shape design, which mostly refers to the shape of the biscuit packaging container. It uses aesthetic principles, through changes in form, color and other factors, to express the packaging container shape with the function of the packaging box and the beautiful appearance in a visual form. The packaging container must be able to reliably protect the product, it must have a good appearance, and it must be economically compatible.

2) Concept of packaging design for cookie tin box

   Literally speaking, the term "package" is a parallel structure, "package" means package, and "package" means decoration, which means to wrap and decorate items.

   From a design point of view, "bag" is to wrap things up with a certain material, and its fundamental purpose is to make things not easily damaged and convenient for transportation. This is the category of practical science and belongs to the concept of material; "packing" refers to things. The decoration embellishment. This refers to the use of different techniques to beautify the wrapped things to make the package look more beautiful on the outside. This is an aesthetic category and a cultural concept. Simply talking about "packaging" is to integrate these two concepts reasonably and effectively.

3) The functional characteristics of the packaging design of the cookie tin box

The practicability in the design of cookie tin box packaging box is always the core position. No matter what kind of plastic art is designed, it should be given simple and clear basic principles, and follow the ergonomic structure design to constitute a kind of product quality. Convenient and quick packaging box for those who need it. Sometimes the design concept will blindly pursue innovative materials and unique plastic arts, and eventually forget the basic and special requirements of the packaging box, safety, reliability and efficiency, which is a major taboo in design. This is extremely important in the tin box packaging of products such as chemicals, medical devices, and electronic products.

4) The symbolism of the packaging design of the cookie tin box

After the 　　 cookie tin box design meets the basic requirements of the product, we should consider the symbolic part of the design more. If the concept of packaging box design is a human body without clothing art wrapping and modification, and the manifestation of packaging design is human clothing;

　　Then, the symbolism of the biscuit packaging box design is the spiritual and cultural thoughts of this person. A person's attire can reflect his thoughts and self-cultivation level, and the design of the biscuit packaging box can also reflect different cultures such as products, brands, and companies.

①The cookie tin box packaging box is also the accumulation and reflection of the corporate culture image.

　　The tin box packaging box is designed for biscuits. The biscuits come from the company. The packaging box design undoubtedly reflects the corporate cultural image. For example, the design of Coca-Cola packaging cans not only gives the product brand connotation, but also a reflection of the accumulation of Coca-Cola's corporate culture. The vigorous and enthusiastic entrepreneurial spirit has penetrated all over the world. Whenever Coca-Cola packaging appears, people will always feel the inherent cultural essence of the Coca-Cola Company.

②The design of the cookie tin box packaging box also reflects a certain regional national culture.

　　 This is particularly prominent in the design of food packaging boxes. For example: the packaging box of tea, Europeans only understand tea as a simple beverage, while the Orientals infuse tea with more cultural heritage, thus forming the unique "tea culture" of the East, so Asian and European The style of the tea packaging box is also different.

③ We need to find the personality characteristics of biscuits. People of the same age have different personality characteristics, and their aesthetic viewpoints are different. The same type of biscuits also have their own characteristics. Compare similar biscuits to find out the similarities and differences, divide the consumer class for the target market, and accurately position the biscuits, which is in line with the distinctive personality of the biscuits. These are the first entry points for the design of custom cookie tin box packaging.