Three dimensions of packaging design

Packaging design, as a representative of the close proximity between art design and life, reflects the value and status of commodities all the time. Designers should pay attention to the three dimensions of packaging design when carrying out specific packaging design.

　　Three dimensions of packaging design:

　　1. Packaging shape design

　　The appearance element is the appearance of the display surface of the product packaging, including the size, size and shape of the display surface. There are three forms that we see in daily life, namely natural forms, man-made forms and accidental forms. But when we study the form and composition of the product, we must find a form that is suitable for any nature, that is, extract the common regularity and call it an abstract form.

　　 When we consider the appearance elements of packaging design, we must also understand it from the perspective of the law of formal beauty. In accordance with the formal beauty rules of packaging design and the characteristics of the product's own functions, various factors are organically and naturally combined, and the school LOGO is designed to achieve a perfect and unified design image.

　　2. Packaging structure design

　　The composition is a complete picture that arranges the trademarks, graphics, text and combinations of the product packaging display surface. The combination of these four aspects constitutes the overall effect of packaging and decoration. Commodity design composition elements trademarks, graphics, text and colors are used correctly, appropriately and beautifully, and they can be called excellent design works.

　　3. Material of the box

　　Material is the texture and texture of the surface of the material used in product packaging. It often affects the visual effect of commodity packaging. The best effect of product packaging can be achieved by using surface changes or surface shapes of different materials. Packaging materials, whether it is paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo and wood materials, and other composite materials, have different texture effects. The use of different materials and the proper combination and configuration can give consumers different feelings such as novelty, coldness or luxury. Material elements are an important part of packaging design, and it is directly related to the overall functions and economic costs of packaging, production and processing methods, and packaging waste recycling.

　　 In short, in the fields of production, circulation, sales and consumption, packaging design plays an extremely important role. Its function is to protect products, convey product information, facilitate use, facilitate transportation, and promote sales. After mastering the three dimensions of packaging design skillfully, it can effectively help designers reflect the artistic connotation of packaging and the value of Shangpin.