How to Design a Creative Christmas Gift Box Packaging

Every holiday comes, merchants try their best to launch a variety of products that meet the characteristics of the festival to compete for market share, especially Christmas and Halloween, the competition of products in various industries is very fierce, and various promotions and marketing promotion methods are endless. Continuous, even advance reservations, etc... How to stand out in a competitive market. Product packaging must have the following characteristics: unique design, high-quality quality, perfect after-sales, suitable products, sufficient budget, and special packaging, all of which are indispensable. As a holiday gift packaging tin box manufacturer, with many years of experience in the production of Christmas series gift boxes, we will analyze the main points of Christmas gift box packaging from the following 5 aspects (appearance, structure, material, craftsmanship, printing).

Appearance design

The appearance design is the best manifestation of the beauty of the gift box, and it is the first visual impact that catches the eye. For Christmas gift boxes, first of all, the appearance design of the packaging box must conform to the festive atmosphere. Here we have several reference points: Santa Claus, Christmas tree, elk, snowflakes, Christmas hats, Christmas stockings, Christmas set props, etc...

How many Christmas themed concepts can you see in this Christmas makeup calendar box?

    Striking elk jumping pattern. The appearance of the elk symbolizes auspiciousness. In the snowy night, the bell rings outside, pulling Santa Claus, which can make people look forward to it. The same auspicious animals are unicorns. Since unicorns belong to the animals in the story, in the Christmas theme, no elk is more suitable. We also have our own auspicious beasts in our country, the most common one is the unicorn: wherever the unicorn is, there must be auspiciousness.

    Christmas balloons, bells, gift boxes, colorful flowers. The props here are collectively referred to as Christmas sets. The pattern here is applied in order to render the appearance pattern to make the Christmas theme more appropriate. The left and right double doors are decorated with Christmas balloons and colorful flowers, which are very beautiful. The gift box is decorated with bells and gift boxes.

Why are there no references to Christmas-named elements such as Santa Claus, Christmas hats, Christmas stockings, etc.? First of all, let's see that the design of this box is mainly warm light yellow, and the Christmas props in the impression are mainly red, and the two colors do not match. If the props are forcibly made gold, it will appear unsatisfactory.

box structure

This musical sound and light gift box originally designed by Shangzhimei Tin Box Company is perfect for holiday packaging such as Christmas. The box-shaped structure is very special and belongs to the special-shaped packaging box. The opening method is very creative, the opening method of the hidden buckle style. When it is opened, it is accompanied by music and lights. The music can choose Christmas-related songs and put it in it. The lights are accompanied by music, and the mood is full, especially on Christmas night, when it is opened, it is very gorgeous.

The internal structure adopts the corresponding box-shaped round inner box, with gradient printing colors, and the inner lining can stably fix Christmas products. Using an interesting or creative box-like structure can effectively attract the user's attention. It can make users feel the brand's intention and creativity.

Packaging material

Material is the most direct manifestation of the texture and grade of a packaging. If you pay attention, the packaging materials of many luxury brands are very textured and tactile. There is also the color of the packaging, whether it is a box or a tote bag, the color system they reference is very full, and there is no pursuit of those fancy color combinations. Christmas is the most important day of the year, and the application of high-end materials can add color to the product. Packaging materials are mainly divided into kraft paper, cardboard, coated paper, special paper (art paper). If the demand is not large, but the quality requirements are very high, Xinpai packaging recommends the use of special paper. Some special paper has its own unique texture and color, which can effectively reduce the printing cost.

Packaging process

A stunning Christmas gift box, the characteristics of craftsmanship will definitely be reflected on the gift box. What kind of packaging uses what kind of process, here we briefly introduce some process analysis on the LOGO, which is helpful to understand the application. The most classic packaging process on the market is widely used in LOGO, because it is the best way to promote the brand and increase the brand impression. Most of the packaging will be on the LOGO, with a lot of effort. Common bronzing process (gold here does not represent the color gold, but a process name, and its color can be white, black, red, etc.) In order to make the LOGO more three-dimensional, bronzing and embossing are also made. Effect. The other is UV. UV has an ink-like effect, which is crystal clear and translucent, so it will be more crystal clear when applied to the LOGO.

Packaging and Printing

Whether the packaging box is beautiful or not, the most direct impact is the printing. When designing the color, be sure to align the color, generally use the Pantone color card, the international common color. The display results of each monitor are slightly deviated, so when providing colors, it is best to use the cmyk corresponding to the Pantone color number. Printing is mainly divided into full-page spot color printing and four-color printing. A lot of materials need to be consumed when color matching of printed matter. If it is a small number of packaging, it is better to use special paper or paper with its own color when the budget is limited. . If there are many designs of patterns, it must be printed, usually four-color printing. If it is a single color, it is printed with a full-page spot color. For specific printing specifications, you can discuss with the packaging company to find out what suits you. Since it is a Christmas gift box, it will definitely produce multiple colors, otherwise it will be indistinguishable. The design of the Christmas series products here should be combined with the actual situation. If it is a series of many kinds of packaging boxes, it is best to use the same color, which can slightly reduce the cost. , because the color has already been adjusted.

The core points of the above five-point Christmas gift box packaging are introduced, I believe you already have a certain understanding. Packaging is a big category, and it involves a lot of materials and processes. Design is an open-minded position. When designers design product packaging, and sometimes realize the effects in the design drawings, the cost will increase and the difficulty of realization is not easy to control. At this time, it is necessary to have a professional gift tin box manufacturer to cooperate, let the packaging company participate, and provide certain suggestions and support.