Color matching of tin box packaging containers

Color is the first element that affects the senses. First of all, when people observe objects, the optic nerve responds the fastest to color, and it produces perception and consciousness along with other sensory activities. Color quietly affects people's behavior, and also subtly affects people's emotions.

 Therefore, the color matching of tin box packaging design must be based on color science laws and various survey reports, which can not only reflect the performance and use of the product itself, but also successfully attract eye-catching consumers. It generates the desire to buy in order to achieve the purpose of sales.

 By analyzing the color features and functions in the design of packaging boxes, this paper studies the principles of color matching in packaging design and how to carry out color matching to make products more eye-catching. So, what points should be paid attention to in the design and color matching of tin can packaging

1. From an industry perspective, the normal colors of food are yellow and pink, giving a sense of warmth and intimacy. Of course, green is used for tea, and green and blue are used for beverages. There is a lot of red in wine and cake, and a lot of rose in children's food. The main colors of daily cosmetics are mostly rose red, pink and white, light green, light blue, and many dark brown colors highlight the warm and elegant atmosphere. Clothing and shoes are mostly dark green, dark blue, brown or gray. Show the beauty of calm and elegant.

2. The light-heavy contrast (or shade-contrast) of the color of tin can packaging is also one of the important reproduction techniques in the application of packaging color. This light-heavy contrast is often a light background color. Set off a dignified and deep theme pattern, or in a dignified and deep theme pattern (mostly color block patterns). Lightweight and elegant packaging themes and names, as well as logos or slogans, etc., are displayed instead. Large areas of dignified and deep pigments are also used as a base. In addition, light tones may focus on a certain color block or combine some patterns. In this light-heavy contrast, general pigments have harmonious color contrasts and contrasts of cool and warm tones. , The method of reconciling color contrast is often light green to dark green; light yellow to dark brown; pink to red, etc., while the contrast of cool and warm colors is mostly black and white, red and blue.

3. Color matching principle: Through the use of color, the characteristics of the product are intuitively conveyed to consumers, and the color matching design of the packaging should follow this principle. Color is the most flexible and diverse factor in packaging design. The principles of packaging design color and pure painting color are the same, but packaging design color is commodity color, not pure painting color pursued by painters. Colors in tin packaging design should protect, render and promote the packaged goods. The color matching should enhance the visual impact of the packaging, attract the attention of consumers, and have a strong appeal to consumers. Make consumers want to buy and play a role in silent promotion.