What should be paid attention to in the brand micro-logo design of product packaging

The purpose of the brand micro-logo design font of product packaging is to make the text not only have the function of fully conveying information, but also achieve harmony and unity with the product form and product function; people's aesthetic concepts. Generally, it can be designed according to the following principles.

(1) To meet the overall design requirements of packaging and decoration

Packaging and decoration is the overall embodiment of shape, composition, color, font, etc. The type, size, structure, expression skills and artistic style of fonts must obey the overall design, and the unity and harmony of the overall effect of the text and the product should be strengthened, and it should not be highlighted one-sidedly. Word.

(2) To combine product features

The packaging text is selected to beautify the packaging, introduce the product, and promote the product. The artistic image of the text should not only be contagious, but also be able to arouse associations, and coordinate this association with the form and content of the product to produce a unified aesthetic. With ease and elegance.

(3) It should have strong visual appeal

Including artistry and legibility, the former should work hard on the arrangement and font, requiring beautiful and compact arrangement, dense and dense, fresh and varied spacing, appropriate font size and thickness, and a certain artistry, which can beautify the composition. Legibility includes the conspicuousness and reading efficiency of characters. Fonts with poor legibility often make it difficult for people to recognize, weaken the expressive function of the characters themselves, lack appeal and make people tired. In general, those with a small number of characters can work hard on eye-catching to highlight the decorative function; those with a large number of characters should be in . Focusing on reading efficiency, fonts with horizontal strokes and vertical strokes are often used to facilitate the flow of sight in the horizontal direction.

(4) The font should have a sense of the times

Fonts all reflect a certain era. If they can be coordinated with the content of the product, it will deepen the understanding and association of the product. For example, if the characters showing the long history of the nation are used in modern industrial products, it is very different from the modernity of the products. At this time, the application of fonts with a strong sense of modernity, such as isometric and artistic characters, is very harmonious.

(5) The choice of font types should not be too many

A packaging screen may need several fonts, or use both Latin and English. The combination of general fonts should be limited to three. Too many combinations will destroy the sense of unity of the overall design, making it cumbersome and messy; any combination, the pursuit of Stimulation destroys coordination and harmony.

(6) The arrangement of text should be as diverse as possible

Font arrangement is an important aspect of composition, and the diversification of arrangement can make the composition novel and varied. The arrangement of packaging text can be considered from different directions, positions, sizes, etc. The common arrangements are: vertical, horizontal, circular, oblique, jumping, gradient, repeating, cross, stepped, etc. kind. The arrangement of diversification should be subordinate to the whole, and the characters should be coordinated with trademarks and patterns, which are both innovative and in line with public habits.