The steps of product packaging box design

What is packaging design?

An important design type in graphic design - packaging design! Through the design of product packaging, it can quickly attract consumers' attention, stimulate consumers' senses, promote sales, and enhance brand influence! Packaging design needs to integrate art and nature, and apply related product packaging to reflect the functions of science, art, economy, psychology, market and other multi-dimensional considerations! So, what are the steps in packaging design?

The steps of packaging design: packaging structure design Packaging structure design is a design based on the protection, convenience, reusability and other basic functions of packaging and actual production conditions, and based on scientific principles to specifically consider the external and internal structure of the packaging. . An excellent structural design should take the effective protection of commodities as its primary function; secondly, it should consider the convenience of use, carrying, display, and shipping; it should also try to consider functions such as reuse and display of contents.

Packaging and decoration design Packaging and decoration design is based on art forms such as patterns, words, colors, reliefs, etc., to highlight the characteristics and images of products, and strive to be exquisite in shape, novel in patterns, bright in color, and clear in words. Decorate and beautify products to promote product sales. Packaging and decoration is a comprehensive science, which is not only a practical art, but also an engineering technology. It is an organic combination of arts and crafts and engineering technology, and considers marketing, consumer economics, consumer psychology and other disciplines.

Packaging modeling design Packaging modeling design, also known as body design, mostly refers to the shape of the packaging container. It uses the principles of aesthetics to visually express the packaging container shape with packaging function and beautiful appearance through changes in form, color and other factors. The packaging container must be able to reliably protect the product, must have an excellent appearance, and must also be economical.