Food packaging box design considerations

The purpose of the box design.

1. Make consumers pay attention, pause, observe until they buy one, and enhance the brand value.

2. Protect the product from damage during transportation

3. Enable customers to fully understand the product performance and grasp the use method of the product

4. Highlight the grade and value of the product

5. To distinguish similar products, packaging has the function of identifying and beautifying products, which can attract purchases and guide consumption.

6. Four principles for increasing profits: A. The desires and needs of customers, B. The cost of meeting the needs, C. The convenience of realizing the needs, D. The communication required to realize the needs

Products can satisfy consumers’ demands and attribution through the design of packaging boxes, but when a good food box packaging design lacks a theme, it is easy to lose to competing products with a theme, which is the inhibition of the product’s sales proposition. When consumers choose bags of Christmas candy, for the same price, will they choose a brand with festive patterns and words or a general brand with only words? The results speak for themselves.

1. Avoid the packaging pattern that is very different from the actual product, and truly display the performance and attributes of the product.

2. The design of food packaging boxes is determined according to the positioning of the company's products in the market.

3. Packaging must meet the standards of conduct

4. Selection of packaging materials, reusable packaging boxes for environmentally friendly packaging materials.

5. Meet the real needs of customers: realize the packaging communication of needs: the packaging is no longer just a simple text or pattern. Often a package that is easy to impress customers is always evaluated with pictures and texts. The quality of a package should be evaluated objectively. It should be based on the suitability of its products, and cannot be determined solely by personal aesthetics regardless of its market status. Packaging design is also the art of positioning. In short, the more you understand the customer's situation and the more accurate the positioning of the practice, the better the final design effect will be. Packaging design must be fast in information communication, and the subject it expresses should have a good uniqueness (so packaging design must be direct in information communication, preferably unique and intuitive, and it should be clear and clear. Features, so that customers can see the use of the product at a glance.

Food box packaging design precautions Packaging design is a highly comprehensive creative activity, and various methods and means should be used to convey the information of commodities to consumers. It involves many factors such as nature, society, technology, humanities, physiology and psychology. In order to quickly and accurately achieve design goals, reduce costs, and increase the added value of products, strict and careful design procedures and methods are necessary. To this end, it is necessary to establish a new set of design processes and scientific design methods.

1. Confirm the purpose of product launch and make a design. Sometimes it is to launch a brand new product, and sometimes it is to improve the packaging of the original product. The launch of a new package is not necessarily the launch of a new product. The marketing plan of the product affects the design direction of the packaging. Therefore, confirming the purpose of the product launch is the most basic understanding of the packaging design work. Regardless of the design motivation, it is essential to fully understand the needs of consumers, which requires designers to have a certain understanding of the market

2. Packaging materials use different commodity attributes, and the requirements for packaging materials are also the same. Therefore, the selection of packaging materials also belongs to the category of design considerations.

3. The text label of the packaging box itself has evolved through long-term tempering, and it itself has the beauty of pictographic and artistic atmosphere. Text can be said to be an indispensable element of every package. Therefore, packaging designers must have an individual understanding, that is, to do a good job in packaging, they must first understand the meaning of text labels.

4. Research on the use of color shows that among all the factors that make up product packaging, color can touch people's reactions the earliest and most pleasantly. More than 80% of the information comes from vision, which directly stimulates consumers' desire to buy. Some market scholars even Think that color is the number one factor in determining sales. Therefore, color should be used as one of the key factors affecting the success of packaging design.

5. The pattern design of the packaging box, under normal circumstances, the pattern of the packaging should mainly set off the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the manufacturer from the pattern of the trademark and the overall packaging.