Customized tea packaging box design

The tea packaging box is the key to ensuring the quality of tea in the field of purchase, sale, storage and circulation. A beautiful and unique tea packaging box can not only give people a beautiful enjoyment, but also can directly stimulate today when the supermarket continues to appear and sales methods change. The consumer's desire to buy, so as to achieve the purpose of promoting sales, play the role of silent salesperson. A good tea packaging box has collection value and can also be reused as reusable packaging. While saving resources, it promotes the tea brand. A good tea packaging box design must have a good packaging material as the basis, that is, how can it be used? To maintain the quality of tea leaves without deterioration, only by fully understanding the characteristics of tea and the factors that cause the deterioration of tea leaves,

According to these characteristics, we can choose the appropriate packaging materials and use them to achieve perfection. Especially for pure natural, pollution-free green food, it is necessary to strengthen the awareness of environmental protection and meet the needs of people's sustainable development.

　　The characteristics of tea are determined by the physical and chemical components and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility, variability, etc. Therefore, when we custom design tea packaging boxes, we should consider using appropriate packaging materials based on the above characteristics. We should choose materials that have good moisture resistance, oxygen resistance, light protection and natural odor, and have a certain tensile strength. According to the survey According to research, the tin-plated iron/aluminum foil/polyethylene compound is better used in the market, followed by stretched polypropylene/aluminum foil/polyethylene composite materials. Tin-plated iron tea cans are moisture-proof and oxygen-resistant in daily tea packaging. , The one with the best fragrance retention performance. Now there is a new kind of packaging box, which is made of paper composite. The upper and lower lid of the can and the can body are made of food-grade tin-plated iron. It has a strong fresh-keeping effect and is much lighter than stainless steel metal cans. The printing effect It is also more beautiful.

Tea packaging can generally be divided into two categories, large packaging and small packaging. Large packaging is also called transportation packaging. It is mainly used to facilitate transportation, loading and unloading and warehouse storage. It usually uses wooden boxes and corrugated boxes, but also uses tin drums or tin drums. Small packaging is also called retail packaging and sales packaging. It can not only protect the quality of tea, but also has a certain ornamental value. It is convenient for publicity, display, exhibition and sales, and it is convenient to carry. There are many types of small packages. They can be divided into three types: rigid packaging, semi-rigid packaging and flexible packaging according to the different production materials. For example, rigid packaging includes iron cans, tin cans, porcelain bottles, glass bottles and craft wooden boxes, small bamboo boxes, and craft carvings. Gold-plated boxes, etc.; semi-rigid packaging has a variety of cardboard boxes; flexible packaging has paper bags, plastic food bags and various summer bags, etc. The design can be designed according to different needs and using appropriate materials for packaging box design.

How to design a tea packaging box

 1. The first thing to consider is its material and structure. Whether the packaging material is suitable or not will directly affect the quality of the product. This is also determined by the attributes of a special product such as tea, so it is generally easy to choose the structure.

It is made of materials with precise structure and easy to open for tea packaging. With the development of the packaging industry and the seemingly high-end modern high-tech, there is a tendency to over-package, some of which break away from the attributes of the commodity, and blindly pursue a gorgeous surface decoration and buoyant color, which is not in line with the quality of the tea itself. It is consistent. For example, there is a tea package on the market with a plastic engraved and gold-plated surface. From the package, you can't see any message that the product wants to convey. It gives people a feeling of handicraft, not tea.

2. The color design of tea packaging

　　Color is the most attractive thing in packaging design. If the color is matched properly, it will make consumers have a pleasing feeling after viewing it, which can attract consumers' attention. The color of the packaging is restricted by the attributes of the product, and the color itself has its attributes. Therefore, the use of color should be cautious, and strive to be small and precise, concise and clear. Either fresh and elegant, or gorgeous and moving, or simple and natural. It is necessary to take into account the customs and appreciation habits of consumers, as well as to use different colors in consideration of the grade, occasion, variety, and characteristics of the goods. The design should pay attention to the unity of color and overall style. It should not use too much color, it can not form a dying, and gold and silver can not be used everywhere, giving people a sense of flashy. The comparison with similar products should be considered when designing. Conduct investigation, analysis and research on similar products, learn from each other's strengths, and design competitive packaging that can stand out among many products.

3. Image design of tea packaging box

　　The pattern design of the tea packaging can make the product more vivid and interesting. But some of the patterns on the packaging are Chen

Old, complicated, not very commercial, lack of sense of the times, repetition, and lack of individuality. It should be endowed with new content, new life, and new form. A spirit should be incorporated and a charm should be embodied. Tradition should be a style and a fashion. The traditional patterns can be deformed with modern techniques to make them more modern, symbolic, and concise. The truly traditional packaging gives people a sense of culture, connotation, and leisure, which is also in line with the personality of tea.

4. The text design of the tea packaging box

The text of the tea package is also an important part of the design. A package can be without any decoration, but it cannot be without text. Just like the same person, he must have a name. The text of the tea package must be concise and clear, and fully reflect the attributes of the product. It is not easy to use too much. Complicated fonts and difficult-to-recognize characters, too blunt fonts with sharp corners, are not suitable. Tea is a product with strong traditional and ethnic characteristics. It has a long history, and has strong artistic and ornamental characteristics. Appropriate use of words to reflect tea culture, the use of words must take into account the discernment of consumers, and make it clear. In addition, tea

The packaging design must comply with the relevant regulations. The packaging logo must be clear, tidy and clear, and have a complete label indicating the product name, manufacturer soap, address, production date and batch number, shelf life, grade, net weight, trademark, and product standard code. Change items can be printed as stickers for supplementary explanation.

In short, the materials, colors, patterns, text and other elements in the design of tea packaging boxes are closely related to the product. The most critical issue is how to accurately and quickly transmit product information. This is the first issue that the designer should put on top. It is also a measure of whether a packaging box design is excellent.