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Comment: The importance of food packaging boxes
Food packaging boxes are an integral part of food commodities. It is one of the main items in the food packaging process. The packaging box protects the food so that it prevents biological, chemical, and physical external factors from being damaged during the circulation process of the food from the factory to the consumer. It can also have the function of maintaining the stable quality of the food itself. The packaging box is convenient for food. Eating is the first to show the appearance of food, to attract the image of consumption, and has value other than material cost. Therefore, the food packaging process is also an inseparable part of the food manufacturing system engineering. However, the versatility of the food packaging process makes it relatively independent of its own system.
Food packaging box application field
The process of using food packaging boxes mainly includes three processes: The first is the production of raw materials for packaging boxes. The second is the printing of food packaging boxes, and the third is the production of food packaging boxes. In the first process, oil, coal, natural gas, trees, iron and other raw materials are used to process single or multi-layered materials. The composite film is used for packaging food in food processing plants.
Basic classification of food packaging boxes
Food packaging boxes can be divided into metal, paper, plastic, etc. according to packaging materials, and can be divided into cans, boxes, bags, bottles, etc. according to packaging shapes; they can be divided into inner packaging, secondary packaging, and tertiary packaging according to product levels... Outer packaging, etc.
Main functions of food packaging boxes
Food packaging boxes are an integral part of food commodities. The main function of the food packaging box is to protect the safety of the food during the circulation process from the factory to the consumer, and prevent external factors from damaging the food. It can also have the function of maintaining the stable quality of the food itself. It is convenient for food. Edible; exquisite food packaging boxes can attract the attention of consumers and have the value of promoting sales.
Many companies need to print brand logos, patterns or text on customized food packaging boxes to make their products more attractive or descriptive. Good food packaging boxes can make products establish a high-quality image, improve product competitiveness, and promote product sales. It can effectively increase the propaganda of the company and increase its influence.
Protecting food safety is the most important purpose of food packaging boxes.
1. Food packaging boxes protect food and extend the shelf life of food
(1) Protect the integrity of the appearance of food
During the entire circulation process, food has to go through handling, loading and unloading, transportation and storage, which can easily cause damage to the appearance of the food. After the food is packaged inside and outside, the food can be well protected to avoid damage.
(2) Food packaging boxes extend the shelf life of food
The quality of food will change and deteriorate during the entire circulation process. The food itself has certain nutrients and moisture. When the food is improperly preserved, it will cause the food to spoil and deteriorate. If the food is packaged with a good sealing function, it will prevent the occurrence of food spoilage and extend the shelf life of the food.
At the same time, the food itself has a certain amount of water, and when the content of these water changes, it will cause the change or deterioration of the food flavor. If a packaging box with good barrier properties is used, the above phenomenon can be prevented and the shelf life of the food can be effectively extended.
Moreover, when food is circulated, when it is directly irradiated by sunlight and light, and at high temperatures, it is easy to oxidize the food. Discoloration, taste change and other phenomena, such as the use of light-blocked packaging boxes can also effectively extend the shelf life of packaged foods.
2 .Food packaging boxes facilitate food circulation and trading
The packaging box is a container for food circulation. Such as chocolate boxes, candy boxes, milk powder cans, etc., it brings great convenience to food circulation transactions.
3. Food packaging boxes promote the rationality of food circulation
Some fresh foods are perishable and difficult to transport far away, such as fruits and seafood. Various cans are made in the production area, which can reduce waste, reduce transportation costs, and promote the rationality and planning of food circulation.
Basic requirements for the production of food packaging boxes
Take the metal food box as an example; for the production of food packaging metal boxes, there is a manufacturing process and safety testing standards, and the packaging box labeling standards are generally negotiated by the supplier and the buyer. Self-marked product or company-related information and specifications, such as product name, specification quantity, processing manufacturer, agent manufacturer, corporate promotional information, production date, QS number, and quarantine mark for export, as required by the quality supervision department.
Food packaging box design
Food packaging box design is a major project of food box production. It requires more skills and research to become a more qualified and excellent packaging box. There are several elements that need to be mastered for food packaging box design.
1. Basic method of design: it is essential basic skills training, it is a very good method to analyze and digitally display design ideas;
2. The basic information of the product: it is the most basic. It does not understand the product, has no source of water, and has no purpose. It contains product characteristics, product selling points, etc. when grasped;
3. The basic information of the brand: A good packaging is not only beautiful, but also a reasonable medium for brand marketing. Therefore, when designing food packaging boxes, we should fully consider how to integrate the genetic genes, brand concepts and core concepts of well-known brands. The way is integrated into the packaging, and that can allow customers to buy and make a good impression on well-known brands, which is beneficial to the long-term and deep-rooted cognition of well-known brands;
4. Industry dynamics: All products will have a domain characteristic. If this relationship is lost, it is difficult for customers to recognize it. Therefore, it is necessary to understand the information content of the domain in depth, and when designing a plan, it can exceed the level of the industry's business;
5. Marketing plan countermeasures: the release of a good product will eventually have a corresponding marketing strategy, so this is also to be mastered;
6. Marketing strategy: Only the integration of organic chemistry with marketing strategy can combine products and advertising into one.
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