The design of packaging tin cans for Nescafe coffee

Packaging Structure Design of Nestle Coffee Tin

1-1. Packaging structure and function design of Nescafe coffee tin

  The packaging structure design of Nescafe coffee cans refers to the design of the internal and external structure of coffee packaging based on scientific principles, according to different coffee packaging materials, the molding methods of different packaging containers, and the different requirements of each part of the coffee packaging container. The packaging shape design and packaging decoration design of the Nescafe coffee tins together constitute the packaging design, which plays the three major functions of protecting coffee, facilitating transportation and promoting sales. To realize these functions, the Nescafe tin cans require a reasonable structural design.

   A reasonable coffee tin can packaging structure should have the following functions in terms of packaging function: ① Protect coffee function, that is, protect the use value of coffee, which is the primary function of tin can packaging; ② Convenient storage and transportation functions, mainly reflected in convenience Storage, easy to use and easy to sell;

③The promotion of consumption function is mainly manifested in the appearance and shape of tin can packaging and whether the appearance decoration conforms to the new fashion trend will play a major role;

④ Saving and environmental protection function.

From the principle of the packaging structure design of Nescafe coffee tins, the following four principles should be met:

①The scientific principle, that is, the application of advanced and correct design methods, the application of appropriate structural materials and processing techniques, to standardize, serialize and generalize the design, comply with relevant regulations, and adapt to batch mechanized automatic production;

②Reliability principle, that is, the packaging structure design of Nescafe coffee cans should have sufficient strength, rigidity and stability, and can withstand various external factors and influences during storage and transportation;

③The principle of aesthetics is that the packaging structure design of Nescafe can meet the aesthetic requirements.

④The economic principle is an important principle for the packaging structure design of Nescafe coffee tins. It requires reasonable selection of materials, reduction of raw material costs, and reduction of raw material consumption, reasonable design procedures, improvement of work efficiency, and reduction of costs.

1-2. The significance of the packaging structure design of Nescafe coffee tins

To design the packaging structure of Nescafe coffee tin cans, we must master the design principles and procedures of metal containers, familiarize ourselves with the structure types of common metal containers, master the method of calculating the size of metal containers, and the functions of points, lines, angles and surfaces. Design a reasonable coffee tin packaging structure. With the advancement of coffee tin can production technology and technology, tin can packaging, as a means to realize the value and use value of coffee, plays an extremely important role in the fields of production, circulation, sales and consumption. Tin packaging is the last step in the coffee manufacturing process and the first step to enter the market. It not only protects the value of coffee entering the circulation field, but also promotes sales and increases added value. From Switzerland The designers of the brand's "Nescafe" packaging all know and agree with the value contained in the packaging design of coffee tins, which proves that some coffee tins packaging has exceeded the value of the coffee itself. They found that the company promotes more than just one or two types of coffee. , But the overall brand image of the company.

Therefore, the current coffee packaging is not only to meet the needs of material functions, but to meet the spiritual needs of people. It can be said that both the realization of material functions and the satisfaction of spiritual functions are directly related to the shape of the packaging container. Generally speaking, the scope of Nescafe tin can packaging design includes three aspects: coffee container shape design, coffee packaging can structure design, and coffee packaging can decoration design. Among them, the most common application should be coffee can packaging structure design.

The packaging design of Nescafe tin cans is a comprehensive reflection of brand concept, coffee characteristics, and consumer psychology. It directly affects consumers' desire to purchase. We are convinced that coffee packaging is a powerful means to establish affinity with consumers. In today's economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption.

2. Precautions for the design of Nescafe tin cans

.After market research, the feasibility and market value of the design are determined.

.After communication and discussion, the complete design concept and ideas are determined.

. Formulate the basic structure and time schedule.

.Using auto CAD 2007 software to draw the packaging structure design drawing, it is required to be based on the coffee packaging structure design, and the coffee packaging function must be complete and have a certain use value. The following three points should be grasped

a. The selection of materials should fully consider the cost value and packaging efficacy;

b. The structure should be novel and reasonable;

c. The structure must be strictly in accordance with the requirements of the standard, indicating dashed and solid lines, slotting lines, indentation lines, cutting lines, etc., and the dimensions must be reasonable.

3. Packaging design of Nescafe tin cans

Nescafe is a Swiss brand. Following the Wall Street stock market crash and the coffee price crash, the bank's warehouse in Brazil has a lot of excess coffee stocks. On April 1, 1938, this soluble coffee product called "Nescafe" was launched in Switzerland. Nestlé has established a large-scale coffee extraction and coffee bean "spray drying" production line for the production of Nescafe coffee at its factory in Orbe, Switzerland. With the first coffee beans being picked, thorns, roasted, ground, and brewed; the mellow aroma of a cup of hot coffee spreads in our small town and has become one of the greatest and most romantic stories in history One.

The wide spread and cultivation of Nescafe coffee depends on the following benefits of coffee:

1. Coffee contains certain nutrients. The nicotinic acid of coffee contains vitamin B, which is higher in roasted coffee beans. And there are free fatty acids, caffeine, tannins, etc.

2. Coffee is good for the skin. Coffee can promote metabolism, activate digestive organs, and have a great effect on constipation. Bathing with coffee powder is a kind of warm therapy, which has the effect of losing weight.

3. Coffee has a hangover function. Drinking coffee after alcohol will quickly oxidize the acetaldehyde converted from alcohol and decompose it into water and carbon dioxide to be excreted from the body.

4. Coffee can relieve fatigue. To eliminate fatigue, it is necessary to supplement nutrition, rest and sleep, and promote metabolic functions, and coffee has these functions.

5. Three cups of coffee a day can prevent gallstones. For caffeine-containing coffee, it can stimulate the contraction of the gallbladder and reduce the cholesterol in the bile that is easy to form gallstones. The latest Harvard University researchers found that men who drink two to three cups of coffee a day have less than 40% chance of getting gallstones .

8. The influence of coffee on mood. Experiments have shown that the average person's daily intake of 300 mg (about 3 cups of brewed coffee) caffeine will have a good effect on a person's alertness and mood.

 3. Analysis of Nestle Coffee Tin Packaging

This product is in powder form. In order to meet the requirements of moisture-proof and environmental protection, the inner packaging is made of biodegradable plastic. The outer tin can packaging is mainly to protect the product during transportation, and also to promote consumption and improve product quality during sales.

   The composition and characteristics of existing Nestlé coffee consumers: young, enthusiastic, energetic, and fashionable school students and working-class people. They have a strong sense of professionalism, but they also have to face work pressure and constant challenges. The main existing consumer groups of Nescafe are concentrated in the working class, and there is still great potential for a large part of the young and energetic type, 18-30 years old. Therefore, the packaging of Nescafe cans should shape the unique coffee culture of Nescafe to meet the needs of young and energetic people. According to the existing consumer groups, the style of the entire packaging should be roughly the same as the taste of the group, and there should be fashion elements. Young and energetic is a feature of the entire packaging, to impress consumers' hearts.

4. Selection of Nestlé tin can materials

  The design principle of modern food packaging is: according to the protective requirements of the packaged food, scientifically select packaging materials with excellent protective functions, and then carry out reasonable structural design and packaging decoration design, supporting the use of precise and reliable packaging machinery and equipment; adopt advanced Packaging technology methods, so as to achieve the purpose of protecting food and extending the shelf life.

   Different foods have different chemical components, physical and chemical properties, etc., so different foods have different requirements for packaging protection. Coffee is a powdery, dry substance that is sensitive to moisture. Therefore, at least the following requirements should be met: high moisture resistance-to maintain the dryness of the product; chemical stability-not to have any chemical reaction with the food inside to ensure food safety.

  From the perspective of environmental protection, packaging materials that save resources, burn non-toxic gases, can automatically decompose and return to nature, will not become garbage that never disappears, and do not harm the ecological environment. At the same time, as a kind of packaging material, it must have enough strength, can withstand the test in the process of processing, storage and transportation, and be compatible with the physical and chemical properties of the contents, and properly protect the contents. Can adapt to various performances such as high-speed mechanized production. Based on the above factors, food-grade tinplate materials should have been used to make Nestlé containers, which have good extensibility, air tightness, and light-proof properties, and can be recycled and reused.