Functionality is always the most important when customizing the box

When customizing packaging, the functionality of the packaging always comes first. Regardless of the shape of the packaging box, it should be given a simple principle and an ergonomic structure to form a packaging that is safe for the product and convenient for the user. The color in the packaging box must meet the emotional and aesthetic needs of consumers. As the carrier of packaging, material is the material basis for design thinking. After the packaging box meets the basic requirements of the product, we should consider more that the design reflects the different connotations of the product, brand, and enterprise, and the performance of the part that reflects its connotation is the aesthetic expression.

　　 Commodity packaging box designers must have a cultural background in marketing. Without this cultural background, it is difficult to make a scientific analysis of the marketing environment and consumer psychology; it is difficult to determine the correct marketing strategy on the basis of market segmentation, including product strategy, price strategy, channel strategy, promotion strategy, and competition Strategies and diversified business strategies, etc.; it is more difficult to subdivide the international market and adapt to the increasing trend of economic globalization, so that customized creative packaging boxes are conducive to opening up the international market.

   Customized packaging box design should be based on profound cultural creativity, and future commodity packaging boxes should give full play to the supporting role of modern technology, moral psychology, aesthetic awareness, marketing strategies and other cultural elements. Because modern market competition is not only limited to core products and product entities, the competitive advantage not only emphasizes brand and quality, but also emphasizes commodity packaging boxes with high added value. Only when commodity packaging design workers have a high level of technology, moral quality, tax-sensitive market insight, rich imagination, smart thinking and bold innovation, can they stand out in the development of the future packaging industry.