Biscuit box packaging design planning scheme

Performance analysis of biscuits

  The simplest product form of biscuits is simply a mixture of flour and water. Biscuits 4000 years ago were found in ancient Egyptian tombs. Biscuits use wheat flour (glutinous rice flour, starch, etc.) as the main raw material, add (or not add) sugar, oil and other raw materials, and are made by mixing (or mixing), forming, baking and other processes. Crunchy food.

   Biscuits are baked with flour and water or milk without adding yeast. They are very convenient and suitable as storage food for traveling, sailing, and mountaineering, especially for military personnel during the war. The initial biscuit industry was the aforementioned long-term voyage or emergency food in war. After the revolutionary industry, due to the development of mechanical technology, the biscuit making equipment and technology developed rapidly and spread to all parts of the world. Biscuits include biscuits, cookies and soda biscuits, etc.

     Biscuit is a common snack, as a snack or added diet, convenient to eat and easy to carry, has become an indispensable food in daily life. However, with the ever-increasing variety of biscuits, consumers are increasingly dazzled and have no choice. Coupled with the increased health awareness of modern people, if you choose only by personal taste, you are afraid that it will be harmful to your health.

  The packaging design of the biscuit box should pay attention to

1. Strengthen the theme of the biscuit box packaging design should highlight its characteristics and personality, and highlight the connotation of biscuit quality, so that the information can be transmitted to consumers in a timely and accurate manner, so that consumers can resonate psychologically and emotionally.

2. The cost of biscuit box packaging should be proportional to the value and quality of the biscuit. There are different grades of biscuits, and their quality and value are also different. The packaging design of biscuits should be determined according to different grades.

In the biscuit box packaging design, it must be ensured that the packaging is proportional to the biscuit design.

3. Color plays a very important role in the packaging design of biscuit boxes. Color can distinguish biscuits from other similar products, highlight their own personality, and psychologically stimulate consumers. So in the cookie box package

These factors should be taken into consideration in the application of color in the design of clothing.

4. Psychological strategy When consumers buy biscuits, they pay more attention to the culture and taste embodied by the biscuits. This requires the analysis of how the biscuits are positioned in the market in the packaging design of the biscuit box, and how to reflect the culture and taste of their positioning in the design. The packaging design of the biscuit box should be distinctive in shape, and only a beautiful shape can give consumers a rich visual enjoyment. In addition, the packaging and decoration of the biscuit box can be reflected in the color, and the use of color can only be based on the visual characteristics. The design needs to show the characteristics of the biscuit while taking into account the consumer's appreciation habits. Reasonable packaging boxes should be just right for the protection of biscuits, including physical, chemical, biological performance protection and not exaggerated exquisite decoration, convenient for storage, transportation and consumer use.

Comparison of biscuit box packaging materials

   Biscuit box packaging materials are generally divided into: metal, plastic, cardboard.

  Analyzed from a safety point of view: metal material has good extensibility, pressure resistance and airtightness is the preferred material for biscuit boxes; although plastic material is sealed and has good barrier properties, plastic is not an environmentally friendly material; it is not easy to recycle. The cardboard is safe, easy to return, and has poor barrier properties and water resistance.

Analysis from an economic point of view: cardboard environmentally friendly materials are cheaper and cheaper than metal and plastic materials.

From the perspective of performance analysis: plastic is light and easy to form. The metal material has better printing effect and is easy to form; the cardboard has a smooth paper surface, good folding endurance, good stiffness, and good printing adaptability and adhesion properties.

to sum up

    Due to the irreplaceable advantages of plastic packaging materials in terms of performance, price and freight, more and more traditional packaging materials are replaced by plastic packaging. Disadvantages of plastic packaging: The permeability coefficient of oxygen and carbon monoxide is relatively large, which will cause a chemical reaction between the packaged object and the packaged object. Others, the packaged object will also deteriorate due to oxidation, and the aging of plastic products will also It affects the appearance quality, is not beautiful and practical, and pollutes the environment. The biggest disadvantage is that it pollutes the environment and is not easy to recycle.

   The price of paper is the cheapest, and it is not as easy to dissolve and print as plastic, not as fragile as glass, and not as heavy as metal, so it is easy to carry. In addition, paper products are prone to decay, and can be recycled paper or planted.

It can also reduce air pollution and purify the environment.

  The price of metal biscuit box packaging is more expensive than plastic and cardboard; the advantages of metal material: it has air-tightness, gas barrier, moisture-proof, light-shielding, taste-preserving, and the sealing is reliable, which can protect the product to the utmost extent. Different products have different requirements for packaging materials, shapes and printing. For example, biscuits, chocolates, milk powder, rice noodles and high-end food gift boxes in food are mostly metal packaging boxes.

Therefore, compared with the three major packages of plastic and glass, paper biscuit box packaging is recognized as one of the most promising green packaging and printing materials.

Biscuit box packaging design scheme

Solution 1: Use plastic bag packaging with good airtightness and light weight. However, it is easy to deform during transportation, and it is not easy to store once opened. And it pollutes the environment and is not easy to recycle.

Solution 2: Using carton packaging, the straight surface of the cardboard is smooth, clean and safe. Moreover, the cardboard is easy to form, and has good printability, which is convenient for the pattern printing of the outer packaging. And it is not easy to deform during transportation, which is convenient for transportation.

Solution 3: Use metal packaging; the metal has stronger compression resistance and drop resistance, which can better protect the biscuits from being easily deformed by bumps, squeezing and other factors during transportation. There are many advantages of metal boxes, such as energy saving, environmental protection, recyclable use, good shading and sealing, good moisture and insect resistance, etc., but the disadvantage is that the cost is slightly higher than that of similar paper, plastic and other materials. .

The final design plan

    Through investigation, the current biscuit box packaging is mostly simple. In order to eliminate excessive packaging, I chose to use a simple and generous cuboid as the biscuit box packaging. Box-type packaging, simple and generous structure, convenient for mechanical production,

It is easy to print and reduce production cost. The biscuit packaging adopts a simple structure, uses better materials, has a certain compressive strength, and is clean and safe; cardboard or metal can be used as the biscuit box material.